Thursday, September 18, 2008

RHUB’s Web Conferencing Appliance helps you convert leads into sales

We all know that web conferencing is a great way to give presentations to potential clients. In fact many companies have used web conferencing as a marketing tool to convert leads into sales and also to sell new products to their existing set of clients. But now with RHUB’s TurboMeeting – web conferencing system, the scope of using web conferencing as a marketing tool has been increased to a completely new level.

First thing first many
web conferencing solutions, especially the hosted solutions, have their own logo displayed in the web conferencing page. The look of the web conference sessions is not customizable enough which is quite irritating to the initiators of these web meetings. With RHUB’s TurboMeeting, you can completely change the way the screen would look like to your potential clients. You can customize everything from adding your logo and company name to completely changing the meeting home page itself.

Having your logo, company name and your own customized meeting home page goes a long way in creating a positive brand recall amongst your customers. Instead of giving them bland, generic meeting pages, a well designed and customized page with your logo will make sure that they have your company name in their mind over a competitor’s company.

One absolutely must have feature for all marketers who use web conferencing as a marketing tool is redirecting your customers to a sales page after the meeting is over. With RHUB’s web conferencing solution you can have the system prompt your meeting attendees to a promotional web page or a landing page so that they can immediately subscribe to your service or get follow up information regarding the topics in the presentation just concluded in the web meeting. Your clients can also be directed to a feedback page to get immediately reactions from them regarding your products and services. Many marketers are using RHUB’s TurboMeeting – web conferencing collaboration tool to get immediate knowledge of what their customers are thinking by directing them to a feedback or survey page. This has resulted in better sales conversions as customers give their immediate and honest feedback just after the web conferencing session and the sales guys can use this information during the follow up meetings with the same customer.

Even the customers are impressed that their issues are addressed immediately by the company and this creates better brand loyalty. Of course most companies who already use RHUB’s web conferencing system say that their customers are often already impressed by the fact that they do not have to download anything or change any settings in their firewall system to attend the meetings as RHUB’s TurboMeeting works over any existing corporate firewall and requires no downloads whatsoever to attend the meetings.

With branding capabilities and a host of other unique features such as ability to present two screens at the same time during a meeting if you have a multi-screen machine, ability to allow your customers to take control of the presentation screen and train them on the spot during the web conferencing session has made RHUB’s TurboMeeting the most preferred web conferencing appliance for all marketing executives.

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